It’s a brand that started out focussing on the creation of backpacks, tote bags, and covers with very simple cuts and whose main objective was the functionality of its products.
These characteristics remain and with time have become engrained with the brand. The brand now offers a variety of products and go from the previously mentioned to clothes, accessories, home goods, etc.
It’s a brand which has grown and gained recognition, commited to both its social environment and the natural environment.
Role: Product Designer (in it’s initial year), Conceptualization and Branding.